Consumers are in a better position to invest in ICT infrastructure, as a digital lifestyle is becoming more affordable and easier to access, say Sahara's deputy MD Gary Naidoo.
"Vendors, distributors and resellers must position themselves accordingly," says Naidoo.
"Higher demand drives greater output and it is at this point that the economies of scale come into play to keep costs down."
Warren Moss, GM of online digital lifestyle retailer Digital Planet, adds: "The price of technology has come down because of newer models entering the market every quarter, thus prices of products drop to make room for newer models.
"This gives the general consumer a feature-rich product at a competitive price. Thus vendors and distributors need to be far more aggressive in clearing these previous models."
Roy Blume, an analyst at BMI-TechKnowledge, comments that digital lifestyle is becoming more affordable, but only to the middle and higher living standards measure groups, with most uptake in the high-end group.
"The lower income brackets have a relatively high cellphone usage, although decisions still need to be made whether to buy airtime or feed the family. These are socio-economic issues separate from digital lifestyle.
"The emerging middle income bracket is an area of opportunity where we see an increasing uptake of digital lifestyle equipment. This would potentially increase with lower costs associated with telecoms and broadband."
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