Rapids unveils Kayak workflow platform
Cartt.ca reports.
Calling it a “significant departure from other workflow technology approaches”, Kayak provides the customised workflow flexibility needed in the expanding multi-screen media landscape.
The Kayak platform powers the advances 'under the hood' of the upcoming version 2.0 of the Digital Rapids Transcode Manager software.
According to Technology Digital, Kayak enables customers, systems integrators and software developers to design, deploy and manage customised workflows that empower their businesses with the operational efficiency, agility and insight they need to thrive in the expanding multi-screen media landscape.
"The exploding opportunity and ongoing, consumer-driven shifts in the media and entertainment market require content owners to radically change how they think about their media operations," said Brick Eksten, president of Digital Rapids.
"Kayak's innovative workflow approach lets them harness technology, streamline their operations and quickly turn their ideas into execution, freeing them to focus on their real value proposition - their content."
Kayak workflows can be run seamlessly on-premises or in the cloud, Market Watch says.
"The combination of Digital Rapids' Kayak workflow platform and Windows Azure provide media organisations with an array of business and technical benefits," said Sudheer Sirivara, senior director of Windows Azure Media Services at Microsoft.
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