Digitalmall.com and Ster Kinekor partner to offer better customer care

Successful Internet shopping mall, digitalmall.com, will now be managing all customer liaison for selected Ster Kinekor cinemas in the Gauteng area.

All customer communication directed at Eastgate, Sandton City, Cresta and the East Rand Mall cinemas were previously dealt with by the centres themselves. This will now be managed by digitalmall.com`s own Virtual Call Centre.

Customers will now be able to buy tickets from the Virtual Call Centre, using the existing Ster Kinekor website to take ticket orders and conduct credit card transactions.

Says Odette van Wyk, project manager of Ster Kinekor`s Internet division: "digitalmall.com`s Virtual Call Centre will handle all consumer queries that are relevant to the cinemas, be it compliments or complaints. This will enable Ster Kinekor to concentrate on what it does best, which is to bring the magic of the silver screen to all South Africans."

digitalmall.com has integrated the Quintus eContact software suite within its Virtual Call Centre to streamline customer service operations and enhance call centre agent productivity.

digitalmall.com MD, Yaron Assabi, says this will offer Ster Kinekor a single solution to proactively route and manage customer interaction across all forms of electronic and voice-based media, including the Internet, e-mail, voice, voice over IP and fax.

"digitallmall.com is now providing a level of human interaction not yet seen in electronic commerce. The Virtual Call Centre can now deliver service to all customers over the Internet, providing universal access to business. Thus the Web is now being used as an effective customer interaction interface," commented Assabi.