Digitalmall.com is going by the book

Good news for book lovers is Digital Mall.com`s launch of www.wordsworth.co.za, an online bookstore offering a huge selection of books, all at discounted prices.

Said Andrew Marjoribanks , M. D. of Wordsworth Book Investments, the largest shareholder in www.wordsworth.co.za: "We are extending our passion for books to the Internet. Wordsworth is taking the Internet retailing route because the web will afford us the opportunity to tap into a bigger market. We selected DigitalMall.com because we liked the `mall` idea and they have the best Internet mall in South Africa.

He added: "The five Wordsworth stores are based in Cape Town, and we wanted to offer avid readers around South Africa the same high level of book knowledge and customer service that our walk-in shoppers enjoy in Cape Town. With a virtual bookshop, we can reach more people and build customer relationships with a worldwide audience."

"All of the books at Wordsworth.co.za are discounted - from a minimum of 15% to up to 50% - and delivery is quick and inexpensive. Couple this with plenty of information about books and the book world, and the opportunity for book lovers to interact with one another and you have a sure-fire winner," commented Garin Toren, marketing director of DigitalMall.com.

Help is at hand for those customers who find it daunting to make a choice from Wordsworth`s huge array of books: the Wordsworth staff have created a shortlist of the best titles on offer in each category, so choosing a book has never been easier.

Most titles are shown with a picture of the cover and all include enough information to enable the browser to make an informed buying decision. To make sure that you don`t get too carried away, the site features a shopping basket that progressively calculates and displays your checkout balance as you add each new item into your trolley.