Dimension Data has signed a partnership agreement with Quadstone, the predictive marketing software specialist, in a move that creates one of the most comprehensive customer relationship management (CRM) offerings on the market.
Dimension Data`s current Customer Management offering incorporates call centre implementations and operational CRM solutions. The addition of Quadstone`s award-winning analytics will allow clients to further capitalise on investments in existing CRM infrastructures by creating a single customer view, profiling and segmenting the customer base and predicting customer behaviour.
Quadstone was founded in 1995, and has over six years experience in product development and analytical know-how. Quadstone focuses on CRM analytics and provides software and services to maximise the value of all customer interactions. It has a global presence of more than 100 customers and employs a staff of 90.
Following a rigorous selection process, Dimension Data chose the Quadstone System for its ease of use, high quality data visualisation and integral statistical capabilities. These factors - coupled with the fact that the analytical Quadstone software is designed for business and marketing users rather than technical statisticians - means that clients are able to create tangible customer predictions quickly that are not only statistically accurate but also incorporate the business acumen of the marketer.
Dimension Data has brought together the contact centre and customer management businesses to provide Customer Interactive Solutions. This has allowed its consulting, implementation, support and managed services skills to be focused on providing effective solutions to local and international customers.
Andrew Briggs, Solutions Director of Dimension Data, Customer Interactive Solutions, believes Quadstone brings an additional dimension to CRM that will help businesses bolster their bottom line, even in today`s capricious economy.
He says: "Generating tangible business value lies at the very heart of CRM. Quadstone allows business to fully understand their entire customer base and so make more effective decisions about how to treat each customer. The analytics Quadstone have developed easily slot into existing operational CRM environments and processes. Put this alongside Dimension Data`s existing CRM offerings, and we have a comprehensive and exciting CRM solution to meet virtually any business need."
Tony Jones, Alliance Account Manager at Quadstone, believes the partnership offers a unique opportunity for both companies to develop new revenue streams from the financial services, telecommunications and retail / e-tail sectors.
He says: "More and more businesses are demanding a streamlined solution for their CRM activities with the emphasis on gaining maximum return on investment. As a result of this new partnership, Dimension Data and Quadstone can offer precisely that.
"Quadstone leads the field in analytical CRM and Dimension Data is one of the world`s leading systems integrators. By merging our expertise, we can offer businesses the chance to get even closer to their customers in the most effective, cost-efficient manner possible."
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Dimension Data Holdings plc (LSE: DDT) is a leading global technology services company. It specialises in providing IT solutions that enable businesses to operate seamlessly across application networks (the result of the convergence of two previous separate areas of IT: application integration and network infrastructure.)
The group`s ability to offer expertise in networking, application integration and global managed services makes it uniquely positioned to deliver the IT solutions required by businesses to connect devices, information, applications, business processes, people and organisations.
Dimension Data, founded in 1983, had revenues of $2.5 billion in 2001 and operates in 30+ countries with over 9 500 employees.
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