Johannesburg, 06 Mar 2015
An informed decision is a better decision. By using the right analytics, you can put intelligence into action, helping you increase profitability, enhance productivity and deliver a superior return on your marketing investment.
But the burning question is, how do you know if your company's analytics is failing? And if you find out, how do you remedy the problem? Dysfunctional analytics can either be an obvious or latent condition, depending on the situation, but C-suite executives should be aware when symptoms of dysfunction emerge, and move quickly to deal with it.
The cost of misinformed decisions can be greater than the opportunity loss of having no information to begin with.
Top five symptoms of analytics dysfunction
1. You have fought valiant battles, paid expensive consultants, purchased a crazy amount of software/data and achieved an implementation grading that is quickly followed by: "Gosh! Where is my ROI from all of this?"
2. You don't know which marketing activity is responsible for your customer's actions (half your campaign budget is wasted, but which half?)
3. An inability to identify trends, behaviours and actions that influence customers' financial actions.
4. A lack of integrated processes as information is siloed across departments.
5. An inability to find correlations between existing customer purchase behaviour to influence future spending.
Effective Intelligence (EI), South Africa's leading analytical marketing solutions provider, has the proven methodologies in prioritising your analytics "pain points" through a consultative approach. Managing profitable customer relationships is a journey that requires planning, knowledge and experience.
The EI solution
1. Best-in-class services for a data-driven world
a. Data impacts every aspect of your business, internally and externally. You want it to be complete, accurate and ready to use because your success depends on it. Every single customer and prospect matters and the better the quality of your data, the better your chances of using analytics to understand and connect with them. Effective Intelligence leaves no stone unturned when it comes to ensuring you get the cleanest, most accurate data possible to power your marketing initiatives.
2. Your success = Effective Intelligence success
a. Together with a senior level executive, EI collectively assists with providing fresh insights to influence your analytics strategy (including agreeing on key objectives and metrics), how it will be implemented, what needs to be implemented, when it should be implemented, etc. EI shares the risk on all campaigns undertaken on behalf of its clients. Ultimately, EI's success is dependent on yours.
3. Proven methodologies and systems that work
a. EI has the right blend of skills, resources and technology to assist marketers to harness the full value in customer data. While the technology exists to collect, manage, normalise, and visualise data, it should not be regarded as the analytics solution. It is an 'enabler' and a tool. Data analytics and the ability to apply business intelligence to strategic applications remains very much a human function.
4. No capital investment
a. Whether you are looking for regular industry insight and an informed perspective or need more comprehensive support in the form of consulting, EI can make data, analytics and engagement marketing work harder for you... and your bottom line. Accelerate your data-driven marketing efforts quickly and efficiently. Chat to EI for an obligation-free meeting to discuss your challenges and EI's risk-sharing solutions.
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