It was Aristotle who said `pleasure in the job puts perfection in the work`. The bearded old Greek was right about that and more. Innovative Web designers at Durban IT company pilotfish have taken the tedium out of the salt mine for those who find little pleasure in it. Their brainchild is www.cupasoup.co.za, a cracker Web site that markets Unilever`s Knorr brand. Knorr`s Cup-a-Soup has been around some time, but since 2003 has been well flagged by the TV ad showing Tumi and her bone idle boss who believes he`s a workaholic.
Ever keen to relieve the drudgery of work, pilotfish has developed an interactive Web site that looks like a desktop, with clever links that actually work. Click on the telephone and you get the contact details to order a Cup-a-Soup vending machine; click on the folder and you get research that extols the virtues of healthy work-time snacks.
It`s a brilliant brochure and a coup for Knorr Cup-a-Soup.
It lets you see the soup vending machine in the workplace - not in the polished and glossy public relations mould, but rather as it looks at the sweat shop. Post-its and notepads on the desk allow you to inspect flavour variants and show you different order options for the soup and the dispenser, for bigger or smaller businesses.
Then there are a couple of gems: a SoupDoku game and hints and tips for life, including the pearl from Aristotle. Check it out at www.cupasoup.co.za; if nothing else, you can get yourself a snazzy, free Cup-a-Soup holder.
pilotfish is a new media studio that develops wicked business applications, shattering software systems and kick-ass digital communications to help you increase efficiency, reduce costs and deepen relationships with your customers.
Here`s a quick lesson in ichthyology (that`s the study of fish for you landlubbers who only care what is served with your chips and mushy peas): a pilotfish is a small pelagic fish found in warm waters (Durban), blueish in colour with a few broad black stripes, swimming alongside in a symbiotic relationship with larger sea creatures (Deloitte, Unilever, Zimbali, etc).
For more information, contact adam@pilotfish.co.za.
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