South African business people who find themselves struggling with IT, e-business and e-commerce can look forward to the June release of The E-Commerce Handbook - a 300-page reference targeted specifically at the executive.
The Marketing Shop believes business leaders are generally bombarded with information on the Internet, technological innovations and new products, when their real need is to understand the whole picture and how this revolution will affect their business realities.
For a perspective on the role that information and technology is set to play in business, The Marketing Shop is launching The E-Commerce Handbook, a 300-page reference book for the executive`s desk.
Based on up-to-date market research, the handbook aims to "demystify the `e` in e-commerce and deal with bricks-and-mortar business concerns," according to Rob Worthington-Smith, co-author of the handbook.
In doing so, The Market Shop promises, the basic elements of business are revealed and show how, through the leveraging of technology, the rules of the game have changed. The book assesses the nature and pace of change that each sector is experiencing, and highlights the impact that this could have across the supply chain.
According to The Market Shop, while taking into consideration developments abroad, the handbook retains a South African focus, with extensive coverage on the broader impact of the Internet on individual companies, covering practical issues such as connectivity, the integration of existing systems to higher level applications, the science of knowledge management, and the utilisation thereof to reach and retain customers. Case studies deal with the South African culture and the economic realities of the first and third world market mix.
The publication is targeted at businessmen, not IT professionals. As such it continually places technology within a business context.
The E-Commerce Handbook will arrive on business leaders` desks (in instantly bootable print and electronic format) in June, assisting South African businesses in devising new millennium strategies well beyond the Y2K aftermath.
For further information, contact Rob Worthington-Smith at rws@t-m-s.com or on (021) 683-7417.
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