The results of a recent study focused on business metrics for the new economy, which was undertaken by NetGenesis, a customer intelligence provider, and Target Marketing, an Internet marketing consulting firm, was presented at Chicago InternetWorld 2000.
NetGenesis product marketing manager, Jay Henderson, said that the report defines and standardises the new Web metrics that are critical to e-business success today. These include the personalisation index, freshness factor and velocity. These E-Metrics are designed to educate senior e-business managers with techniques and formulas for transforming customer data into a measurable competitive advantage.
Through this study, the companies wanted to uncover the value of advanced customer metrics in the Internet marketplace. According to Henderson, while many e-business managers recognise the value of customer analytics, they often lack the resources and expertise to effectively use the data produced by their Web systems.
"Today`s e-businesses have a wealth of actionable e-customer data just waiting to be discovered. However, the industry is in need of techniques for understanding and interpreting this data. The E-Metrics Report demonstrates how e-businesses can recognise significant value by calculating several business metrics that reflect the realities of today`s one-to-one, customer-centric marketplace."
A white paper outlining the results of the study is available on the Internet at http://www.netgen.com/emetrics/.
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