Marking the next step towards making its global 'e-services` vision a local reality Hewlett-Packard South Africa has outlined its focused strategy for e-services software management.
Centred around the flagship HP OpenView enterprise maintenance and management suite, the strategy aims to help companies take advantage of new ways to conduct business over the Internet.
"As the era of electronic business gains momentum companies are undertaking aggressive moves to get their operations out onto the Net," says Gary de Menezes, software business manager at HP South Africa.
"The most successful ones are focusing on deploying e-services: an integrated combination of selling, servicing and supporting customers over the Internet."
With the appropriate management tools, e-services can improve response times to qualified prospects and customers, enhancing their experience. And, says de Menezes, the quality of this experience is vital for online success.
"HP OpenView provides the strategy, services and tools that organisations need to ensure positive user experiences; this places the software suite at the core of our e-services initiative."
To support its new strategy HP is looking at three pillars of enterprise management:
rapid control - for the quick deployment and easy implementation of enterprise management solutions which help bring e-services to market faster;
bulletproof service - enterprise management solutions which provide round-the-clock availability, application performance and security. In addition, intelligent monitoring and real-time response prevent problems before they start;
optimal encounter - enterprise management solutions which offer a real-time view of end users` e-services interactions. Armed with a solid understanding of those experiences, companies can provide better service.
As far as local deliverables are concerned, HP will include OpenView management capabilities in the first commercial release of its dynamic brokering technology, e"speak.
The company will also target specific vertical market segments with its software solutions.
First and foremost among these will be service providers. HP OpenView is already used by more than two thirds of all major network service providers stateside and manages some 70 percent of the Internet`s global network infrastructure.
While de Menezes is not aiming for such lofty figures locally he does aim to garner major market share among service providers.
"All these companies need to manage the network which underpins the business infrastructure. They also need to allocate resources to their most important partners and customers, and measure performance against customer-defined service level agreements," he says.
HP will also take specific OpenView solutions aggressively into the financial services, online retailing and supply chain management (SCM) markets. De Menezes is especially upbeat about the local potential for SCM.
"The OpenView solutions for SCM helps companies bridge the gap between outward facing e-services and back end application such as enterprise resource planning," he explains.
"The software applies measurement, reporting and intelligent analysis to the database, application, network and client environment that together determine the efficiency of applications like SAP R/3. We expect local market uptake to be strong in this regard."
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