eBucks
has launched a debit card allowing its members to spend eBucks in partner stores.
Lezanne Human, CEO of eBucks, says the debit card brings the rewards programme out of the virtual environment, allowing members the added ability to spend eBucks in partner stores like CNA, Look & Listen, Arthur Kaplan Jewellers, Spec-Savers and Golfers Club.
"Even though SA is seeing an ever-growing market of people comfortable with virtual activity, there is still a strong desire for that which we can feel, see and touch. With the eBucks Card, members can simply walk into one of the partner`s stores, swipe their eBucks card and experience instant and real gratification," she says.
Human says virtual redemption was only ever considered the first of many channels. "The eBucks Card is the next channel, and management has stated others will follow."
She expects a substantial take-up from the existing eBucks base and new registrations are also forecast to increase.
"A rewards programme is only a success when it is utilised and valued by its members. Our members experience the programme best when they complete the loop and spend the eBucks earned. We have over 700 000 members and to date more than R285 million has been allocated for members to spend. Of this, more than R90 million worth of eBucks has been spent to date," she says.
Around a quarter of the base will be sent cards over the next few months and every new eBucks member will receive a card. Once users receive their card, they activate it and set the PIN online or by calling the call centre.
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