Looking to take advantage of the benefits delivered by FCB South Africa`s integrated business model, eBucks.com has awarded its Web development work to FCB Electric Ocean.
According to Janine Hills from eBucks.com marketing, it is crucial this integral part of the eBucks.com business is handled by the same agency responsible for its creative brand custodianship, particularly as the Web site is the only physical manifestation of the brand.
FCB South Africa agencies currently working with eBucks.com include FCB Johannesburg, the traditional advertising agency; FCBi, the relationship marketing and loyalty programme specialist; and FCB Impact, the multimedia, promotional campaign and events agency.
Thanks to FCB South Africa`s drive towards key account management, a single client service team will be responsible for the eBucks.com account regardless of the marketing disciplines utilised to communicate with target audiences. This will enable superior brand integration leverage as well as heightened synergies and control.
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