Effective Intelligence announced the launch of its new customer engagement technology, a new service that will combine its effective InfoXplorer technology with the highly acclaimed hub Provenir.
Boston-based Provenir offers a real-time customer engagement hub that allows marketing agencies and service providers to effectively plan, execute and tweak the customer journeys of their end-clients. Combining the technology with InfoXplorer will enable organisations to rely on existing touch points, systems and data to orchestrate their clients' journeys. This spares companies from spending six to 18 months on coding or getting rid of its existing infrastructure to start all over again.
Commenting on the new addition to its services, Effective Intelligence CEO Julian Ardagh said: "We have always taken pride in being the pioneers of our industry. Introducing our own band of customer engagement technology to South African shores complements the legacy we had built over the years. What further makes our technology stand out is the fact that it can make campaigns more responsive than their traditional counterparts. Our clients will enjoy the benefits of visual design rather than manual coding, and real-time operations instead of batch updates."
Ardagh also pointed out the technology will offer businesses ample convenience since it maps journeys and business logic in one location, and then uses the results across multiple systems and channels. Moreover, agencies will be spared from managing a new database, saving both their time and money. "We are here to help businesses make money," said Ardagh. "As cutting costs while providing end-users with high quality is on every organisation's agenda, we ensured these goals while designing and implementing our new customer engagement technology."
Through its new service, Effective Intelligence will also allow businesses and their marketers to manage engaging interactions, a feat most campaign management systems, Web content management systems, and other similar software may not be able to perform as seamlessly. Once implemented, end service users and consumers will receive more effective and personalised marketing offers. They will also grow more connected and loyal to the brand, growing satisfied as they navigate across physical and digital touch points.
With customer engagement substituting customer experience, especially since consumers have grown smarter while choosing businesses and their offerings, businesses should swiftly change their mode of operation and focus their efforts on ensuring the loyalty of their existing clients. After all, they will prove to be the asset that ensures more sales and higher exposure to new markets through brand evangelists' word of mouth.
Share