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Elevating business communication: Enterprise messaging gateway vs standard SMS

Explore the edge of an enterprise messaging gateway in business communication. Elevate efficiency, security and engagement with EMG solutions.

Johannesburg, 06 Oct 2023
Flow Builder enhances business communication by offering a centralised, intuitive portal.
Flow Builder enhances business communication by offering a centralised, intuitive portal.

In today's hyper-connected world, ensuring crisp and efficient business communication is more than a necessity, it's a pivotal difference between leading the pack and trailing behind. Imagine, for a moment, a world where your messages aren't just delivered but optimally routed, seamlessly integrated and safeguarded with top-tier security. Worth a look, don’t you think?

As more businesses adopt digital communication strategies, the competition isn’t merely about sending a message, but how effectively and efficiently you do it. The battle lines are drawn between traditional SMS and the next-gen enterprise messaging gateway (EMG).

Consider the value of never having to second-guess if your communication reached its target audience. Think about the advantage of having a system that self-adjusts based on traffic, message priority and other key parameters. The EMG doesn't just promise this, it delivers.

Stay with us as we delve deeper into the world of enterprise messaging gateways versus standard SMS.

What is an enterprise messaging gateway?

An EMG is a configurable SMS gateway, message router and protocol converter that provides connection and integration channels to enhance notification and response capabilities. It is a software application that allows businesses to send SMS and MMS text messages to their customers in a faster, easier, more cost-effective and secure way.

Instead of relying on a single pathway like standard SMS, it flexibly interchanges between pathways depending on traffic, priority and other factors.

EMG benefits

  1. Speed: Like an express train, EMG ensures messages are delivered without delay.
  2. Flexibility: Multiple channels mean communication is never jammed.
  3. Security: High-end encryption ensures your messages are for the intended eyes only.
  4. Cost-effective: Save a rand or two with bulk messaging and dynamic routes.
  5. Scalability: From start-ups to giants, EMG scales to fit every business size.

What is standard SMS?

Standard SMS, the good ol' text message we all know, is the more traditional way of sending a short burst of information. Remember the time you'd get a text saying you'd won a million pounds? (If only, right?) That’s SMS for you!


  1. Limited characters: Say what you want, but do it in 160 characters.
  2. No rich media: Text only; so no sending GIFs of dancing cats.
  3. Potential delays: Think of it like morning traffic. Sometimes it's smooth; sometimes it's a standstill.
  4. One-way traffic: It’s a monologue, not a dialogue.
  5. Security concerns: With rising cyber threats, standard SMS can sometimes feel like an open book.

Why your business needs EMG

EMG is not just a "fancier" version of standard SMS. It’s like comparing a horse-drawn cart to a sports car. Both can get you from point A to B, but one does it with style, speed and efficiency.

Let's start with engagement. In today's business world, engaging effectively with clients and customers is not just about pushing information; it's about creating tailored, personalised experiences. The EMG ensures that every message sent feels exclusive to its recipient. Whether it's a promotional offer or a service update, it makes your clientele feel valued and prioritised.

But what about those moments when you've crafted the perfect message, hit send and then spent anxious moments hoping it's been delivered? With EMG, such anxieties are a thing of the past. The system ensures uninterrupted communication. No more redelivery attempts or failed transmissions. Every message finds its mark, ensuring your time and efforts aren't wasted.

Now, onto a topic that's top of mind for any business: security. In an age where cyber threats loom large and data breaches can spell disaster, EMG stands as a sentinel guarding your messages. Enhanced encryption protocols ensure that your business communication remains confidential and shielded from prying eyes.

Lastly, let's talk economics. Every business decision, at its core, is also a financial one. With EMG, cost efficiency isn't just a feature; it's a hallmark. Its dynamic routing ensures that messages take the most cost-effective pathway. In doing so, it ensures that every penny you invest in communication provides the best possible returns.

In essence, the EMG is more than a tool; it's a paradigm shift in how businesses approach and perfect their communication. Embracing it is not just about staying current but about propelling your business into the future of optimised digital communication.

How to choose the right SMS gateway

Sometimes, being spoiled for choice is more of a challenge than it should be. In today’s digital world, how do you choose the right EMG provider? It's all about what you need and what they offer. Consider the following factors:

  1. Reliability: Does it promise the moon and deliver?
  2. Scalability: Can it grow with your business?
  3. Pricing: Are you getting bang for your buck?
  4. Security features: How tight is the digital fortress?

Going with the flow

Bearing the above in mind, what do you know about Flow Builder from Cellfind? Flow Builder acts as the maestro of the digital communication symphony, seamlessly orchestrating a union between messaging, user management and real-time reporting.

Nested within the architecture of the EMG, Flow Builder enhances business communication by offering a centralised, intuitive portal. With it, campaigns can be managed, monitored and adapted on the fly. By integrating and simplifying complex processes, Flow Builder ensures that businesses don't just communicate, but do so with agility, foresight and precision, amplifying the strengths of EMG and setting a new gold standard in professional messaging.

Good, better, best communication

Business communication isn’t just about sending messages, it’s about creating connections. While standard SMS has had its golden days, the new sheriff in town, the enterprise messaging gateway, offers businesses a modern, efficient and dynamic way to reach out.

If you're in the business of making connections, isn't it time to consider the best tools for the job?