JSE-listed Ifusion has entered into a strategic partnership with the world` leading supplier of storage products, an alliance which promises significant benefits for both parties.
The Ifusion Group can now offer its customers a broader spectrum of solutions in the storage technology arena, while EMC SA gains access into a previously untapped market segment.
Through Tswelopele Computers, its black empowerment initiative, Ifusion boasts a depth of skills and experience in the mainframe storage arena. It has also achieved good penetration into the medium sized commercial market segment.
"Its dominance in this market area attracted us to Ifusion and we have now appointed the company as an EMC Business Partner" says John Jordaan, EMC SA channel and partner sales manager. "The partnership will ensure EMC SA achieves market share in areas not targeted by our direct sales force or our existing two partners. We have traditionally focused on larger corporate, government and parastatal accounts.
"We are confident I-Fusion has the capability of adding value for their clients by integrating the EMC product set with complementary products."
"Our expertise in mainframe operating systems software in our existing accounts opens up a whole new sector for EMC," says Joe Xaba of Ifusion`s Tswelopele Computers.
"The EMC product range will complement the high-end enterprise product set we already offer, and we hope to build on our good relationships with our customers to increase our market share," says Xaba.
"The EMC products will be ideal for customers with open systems linked to their mainframes, and we predict we will grow by 30 percent per annum in this market space."
Previously called Impotek Holdings, Ifusion has recently been re-structured and re-named to position it to extend its growth and become the leading value-added solution and services provider in the mid-market sector. Turnover last financial year was up by 216 percent, and CEO Ron Sackstein predicts a further 60 percent growth this year.
"Our partnership with EMC is in line with our growth strategy," says Sackstein. "We are interested in strong partnerships with leading companies to improve margins, and assist us to move into higher-end business areas."
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