According to the company, EMEA is now being led by two experienced individuals promoted from within EMC's executive team.
Adrian McDonald has been promoted to the position of president, EMEA-North, while Christian Hiller has been appointed president, EMEA-South.
The two will report directly to Bill Scannell, EMC's executive VP of the Americas and EMEA geographies.
Scannell says: “We expect much of our future growth to come from international markets and the EMEA region will play a significant role in this expansion.
“Our strong financial performance in 2010, coupled with our cloud offerings and strong product roadmap for customers, positions EMC well for a great future.”
He adds: “I am confident that we have the right leadership team in place to help customers of all sizes transform their IT operations and drive business agility through cloud computing and 'big data'.”
EMC foresees 'big data' being the primary contributor to drive the company's growth this year. The organisation says 'big data' represents enormous amounts of corporate and external data that require organisations to employ new IT architectures to capture, store and rapidly analyse it to unlock the value.
McDonald was formally the MD of UK and Ireland while Hiller was the MD of France. They will replace Rainer Erlat, who has become chairman of EMC International, after eight years leading the company's EMEA region.
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