Company employees are 38 times more likely to share approved content when it is delivered to them via a social media sharing platform compared to using e-mail alone.
This is according to EveryoneSocial, which collected data through its employee advocacy publishing platform.
EveryoneSocial conducted comparative research on a randomly selected subset of 10 000 of its software users across a variety of industries to arrive at the 38x metric. The company compared the outcome of corporate social media that was shared by e-mail - the standard e-mail invitation to employees to share an article link within the e-mail - to the information companies invited their employees to share through the EveryoneSocial sharing platform.
According to Eric Roach, EveryoneSocial CEO and co-founder, engaged employees want to tout their company through social media, but are hesitant to share because they fear they'll do something wrong and get themselves or the company into trouble.
"Our platform alleviates this fear because it allows social media managers to curate approved content for employees to share. The platform literally makes sharing quality, curated content as easy as pushing a button."
Unlike similar platforms that only allow employees to share their own company content, EveryoneSocial also pulls the most relevant content from top-tier, third-party media outlets and then ranks them on a variety of real-time factors using its proprietary ranking technology.
"Social media managers can syndicate quality, relevant outside content for employees to share and comment on," continues Roach. "This enables employees to be true thought leaders and brand advocates, not just trained bots sharing company-created content."
These and other issues will be discussed at ITWeb Social Media Summit 2014, on 25 June, in Bryanston. Book your seat today.
Share