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Empowered mobile end-user experience management for application developers

Blue Turtle, the Aternity reseller in southern Africa, announces the launch of Aternity's no-cost, tag-free mobile analytics platform that empowers application developers with insight into the performance and availability of their applications.

Johannesburg, 22 Nov 2013

Aternity, the industry's leader in providing end-user experience management (EUEM) for any application on physical, virtual and mobile devices, announced the expansion of its mobile EUEM capabilities to the app developer community.

Aternity for Mobile App Developers is the industry's first tag-free mobile APM platform that provides comprehensive visibility across the performance and availability of mobile apps and devices. Gaining insight into when, where and why their applications are not performing is critical for mobile app developers who won't tolerate poor end-user experience interfering with how users perceive their applications.

"Managing mobile app performance is a challenge for developers, organisations and other stakeholders due to the difficulty of tracking their behaviour across different environments, devices and networks," said Dan Yachin, Research Director of Emerging Technologies at IDC EMEA. "As result, we see a growing demand for solutions to provide comprehensive mobile app monitoring and analytics that enable optimisation of the user experience."

Aternity for Mobile App Developers embeds end-user visibility into mobile apps by monitoring and analysing the following mobile metrics and dynamically alerting and reporting on them by location, carrier, device type, operating system, target server, etc:

* App performance
* Device performance
* Network and server latency
* App errors
* Handled exceptions
* App crashes with stack trace
* Network and server errors
* Network connectivity impact
* Traffic and data volume

"As a mobile APM pioneer, Aternity has empowered enterprise IT teams to extend their end-user experience monitoring of applications running on physical and virtual desktops to any mobile app while leveraging the same platform," said Trevor Matz, President and CEO of Aternity. "Now app developers are able to leverage the end-user experience management capabilities they require to deliver high-quality apps that delight their enterprise customers."

Tommy Erlank, Enterprise Application Management at Blue Turtle, added: "Aternity for Mobile App Developers is the industry's first tag-free mobile APM platform that provides mobile app developers with comprehensive visibility across the performance and availability of their mobile apps and associated devices. Aternity forms an integral part of our performance management capabilities and the addition of a development edition for mobility is very exciting to us and our customers alike."

Award-winning mobile end-user experience management & 2013 mobile IT survey

Aternity for Mobile was recognised as a Gold Stevie Award winner in the Best New Product or Service of the Year Category for 2013. In addition, Aternity for Mobile secured the coveted People's Choice Stevie Award for Favourite New Product in the 11th Annual American Business Awards and received the Bronze Stevie Award in the Best New Product of the Year category in the 10th Annual International Business Awards.

To better understand where C-level executives at Fortune 1000 companies stand with their mobile initiatives, Aternity conducted a 2013 Enterprise Mobility survey. The answers to the questions shed light on the preparedness that enterprise IT organisations have as the mobile boom continues to fuel changes in user behaviour and daily business interactions. To download and read the report summary, please visit: http://www.aternity.com/resources/2013-mobile-it-survey/.

Availability - Early Access Mobile Program

Aternity for Mobile App Developers will be available in January 2014 for iOS and Android. Registration for the Early Access Mobile Program is open now. Please contact Blue Turtle for registration information.

For a consultation and additional information, please contact Blue Turtle at info@blueturtle.co.za or (011) 206 5600.

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Blue Turtle Technologies

Blue Turtle Technologies provides solutions for optimising, enhancing and leveraging existing IT investment, and supporting the cost-effective delivery of new technology initiatives. With experience from mainframe to desktop, Blue Turtle delivers solutions for the effective management of IT infrastructures; employing innovative software products, backed by 'best-practice' implementation services. Blue Turtle's strategy leverages 'best-in-class' software products brought together from leading international and South African software providers to deliver compelling and cost-effective technology management solutions to customers. For more information: www.blueturtle.co.za.

Aternity

Aternity monitors any application on any physical, virtual or mobile device, providing a unique, user-centric vantage point that closes the visibility gap existing with network- and server-centric application performance management tools. By effectively transforming every device - physical, virtual and mobile - into a self-monitoring platform that is user-experience-aware, organisations are empowered with user-centric, proactive IT management capabilities that dramatically reduce business disruptions and increase user productivity. Visit www.aternity.com to register for a free product evaluation today.

EndUserExperience2Day, sponsored by Aternity, is a freely available, award-winning news and blog resource that can be accessed at www.enduserexperience.info. Follow Aternity on Twitter, become a fan on Facebook, recommend us on LinkedIn, join us on Google+, and see us on YouTube.

Editorial contacts

Tommy Erlank
Blue Turtle Technologies
(011) 206 5600
tommye@blueturtle.co.za