Encyclopaedia Britannica, the leading provider of learning and knowledge products online, in digital media and in books, was today announced as the number 10 UK Consumer Superbrand for 2009/10, ranking alongside the country's leading brand names and beating companies such as Marks & Spencer, Sony and Nike.
Encyclopaedia Britannica, which has a 240-year history, represents the only publishing brand in the Top 50. At number 10 - moving up 19 spots from number 29 in 2008/9 - Encyclopaedia Britannica is recognised by the British public as one of the nation's best-known and respected brands - representing quality, reliability and distinction.
The UK Consumer Superbrand announcement follows an independent polling process that taps into the views of more than 2 100 British consumers aged 18 and above.
Ian Grant, Managing Director, Encyclopaedia Britannica, says: “Britannica is very pleased to hit the top 10 Consumer Superbrands. It shows that in an uncertain world consumers increasingly value rigorously created information, accessibly published both online and in print. This recognition by consumers is a tribute to the quality of the contributors we commission, the editorial team who check and double-check all the text and pictures, and to the marketing team who make our material so readily available, prompting the voters to push Britannica up the rankings as one of the most rapid risers of all the Superbrands.”
The annual Superbrands survey, now in its 14th year, has become an industry gauge into the strongest brands across a wide variety of sectors. The selection process was independently administered by The Centre for Brand Analysis (TCBA), on behalf of the Superbrands organisation.
Encyclopaedia Britannica software product range is exclusively distributed by Phoenix Software in South Africa.
Share
Encyclopaedia Britannica
Encyclopaedia Britannica is a leading provider of learning and knowledge products online, in digital media and in books. Britannica's text and images can also be integrated into a variety of learning platforms and as a reference source on mobile devices.
Today, Encyclopaedia Britannica's outlook is shaped by our 240-year tradition of excellence and an understanding of what knowledge seekers need in the digital age.
Written by more than 4 000 global experts, Encyclopaedia Britannica's main consumer online products www.britannica.com and www.student.britannica.com provide confidence to consumers all over the world.
From its unequalled content collections to simple text messages, from homework planners to sophisticated interactive games and video, Britannica offers its clear, current and correct text, pictures and animations to users at home and at school.
Encyclopaedia Britannica is proud to be one of the world's most trusted sources of information on every topic imaginable.
Superbrands
Superbrands has been celebrating branding in the UK since 1995. We are one part of a global business operating in over 55 countries worldwide.
The final ranking of the 2009/10 Consumer Superbrands was determined by a nationally representative sample of over 2 100 consumers. Full 2009/10 results available Wednesday, 15 July 2009. For further details, please visit www.superbrands.uk.com.
Phoenix Software
Phoenix Software is a software republishing business. Founded in September 1999, PS supplies a wide range of software products to distribution and retail partners. The company focuses on niche software that is aimed at vertical markets and has an ongoing mission to bring leading-edge products to the marketplace in a timely and professional manner, while offering excellent price/performance ratios. The company's product range includes titles from leading vendors such as Ability Office, Aspyr Media, Cosmi Corporation, CoolIT, Cyber Acoustics, Encyclopaedia Britannica, Exspect, Feral Interactive, Idigicon, Individual Software, Iolo, ISL Light, Kaspersky, Macware, Nero, Paragon Software, Parallels, Pinnacle Systems, Prosoft, Punch Software, Reallusion, Roxio, S-A-D, Smith Micro, Sony Creative Software, SummitSoft, Transparent Language, WinZip.
For additional information, please visit www.phoenixsoftware.co.za.
Editorial contacts