Seagate Software, a leader in enterprise eReporting and analysis, today announced Enginehouse Media has implemented Seagate Software`s web-enabled reporting infrastructure into its proprietary media technology, adOctane. By utilizing Crystal Reports 8, this interactive advertising agency has dramatically improved the dynamic exchange of mission-critical documents between itself and its clients, publishers and third parties for continued success in the new eBusiness economy.
"We knew that in order to keep our competitive edge we had to add certain features to our system, especially in the reporting area," said Rick Ollerman, chief information officer at Enginehouse Media. "We addressed this with Seagate Software`s web-enabled reporting platform. Crystal Reports was a strategic part of our system upgrade, and has been key to maintaining our growth. And we can see the benefits of this system carrying us well into the future."
As one of the oldest and largest interactive advertising agencies in the US, Enginehouse Media serves companies like Network Commerce Inc. who want the most cost-effective media buys. Specializing in the planning, buying, implementing and analyzing of online media campaigns, the company`s proprietary media technology, adOctane, helps to secure the lowest rates for customers while enabling them to analyze campaign data.
"Quickly sending information back and forth between ourselves, our clients and the publishers forms the crux of our business, so finding the best way to access, analyze, report and share the reports was essential to our success," continued Ollerman. "We had two major goals. Our clients and the publishers had to be able to print what was on the screen and sign the documents to create binding agreements. Secondly, we wanted to improve distribution."
The result was a unique way of leveraging Crystal Reports reporting functionality to support Enginehouse Media`s eBusiness goals. "Crystal Reports offered the flexibility we needed to achieve all our goals and is crucial to keeping our business running efficiently by ensuring communication lines are open between all parties involved in a media campaign," said Ollerman. "The reports are of such good quality that they constitute our binding contract documents, as well as functioning as official Company stationery. And we saved a lot of expensive developer time that we would have needed for an alternate distribution model since Crystal Reports works so well with Cold Fusion, our web development tool. We developed a robust reporting platform quickly and inexpensively. That`s great for our bottom line."
Business benefits
Mission-critical, online business communications supported by the Crystal Reports web-based enterprise eReporting platform
Flexible, web-enabled reporting solution that integrates seamlessly within its eBusiness infrastructure
Automated reporting process of click-stream analysis data collected from third-party ad servers
Cost-effective implementation that has significantly reduced expensive developer fees
Visually pleasing "stationery" reports that form binding legal documents
Dynamic report distribution
Improved internal efficiency
For more information
Led by the award-winning Crystal Reports, Seagate Software eReporting solutions deliver powerful report design, coupled with sophisticated, multi-tier report management, security, processing and delivery via the Web. For information about Seagate Software`s enterprise eReporting and analysis solutions, visit the Seagate Software website at http://www.seagatesoftware.com or telephone 1-800-877-2340 (North America) or 1-604-681-3435 (International).
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Enginehouse Media
Founded in 1996, Enginehouse Media is a results-driven interactive advertising agency. Its uniqueness comes from an ability to identify a universe of effective media opportunities, secure lower rates, and more accurately learn from campaign data through a proprietary, patent-pending media technology called adOctane. AdOctane automates the process of goal setting, offering creative direction, increasing the targeted media opportunities, negotiating rates, implementing, optimizing of placement and creative, aggregating and analyzing the statistics across all media placements, and returning this information in a customized format most relevant to the client. Headquartered in Troy, Alabama, Enginehouse Media also operates seven additional offices around the country. For more information please call Enginehouse Media at 334-484-4583 or visit our website at www.enginehousemedia.com.
Seagate Software
Seagate Software, a subsidiary of Seagate Technology, LLC, develops integrated business intelligence applications, which include Crystal Analysis, Crystal Reports, Seagate Holos, and Seagate Info. Seagate Software can be found on the Web at http://www.seagatesoftware.com. Seagate Technology, LLC, (NYSE:SEG) is a leading provider of the Internet Infrastructure enabling people to store, access, and manage information.
The Company is committed to providing best-in-class products to help people get information when, where and how they want it. Seagate is the world`s largest manufacturer of disc drives, magnetic discs and read-write heads, an innovator in tape drives, Storage Area Network (SAN) solutions and a leading developer of business intelligence software. Seagate can be found around the globe and at http://www.seagate.com. For automated news, stock and financial information by phone, dial toll-free 877-SEG-NYSE. Outside the U.S. and Canada, dial 760-704-4368.
The "S" logo and Seagate Technology are registered trademarks of Seagate Technology, Inc. Seagate Software, Crystal Reports, Seagate Holos and Seagate Info are either a registered trademark or trademark of Seagate Software, Inc. Seagate is a registered trademark of both Seagate Technology and Seagate Software. All other trademarks or registered trademarks are the property of their respective owners.