Cape Town, 15 Dec 2016
EOH, the market leader within the development consulting space in the Western Cape, has enhanced its positioning in digital services with the addition of Cindy Reynders to the team.
ICT Executive within the Cape Region, Brian Harding, says: "As a business, we need to evolve with the needs of our clients and the enhancement of our digital offering is the next logical step for us. Being a strong development team, we need to fill a gap in our positioning to close the loop in the digital transformation journey". Brian notes: "Cindy's broad range of experience is the perfect fit for EOH, complementing our existing digital offering. Now EOH will boast its digital expertise on a national scale."
Reynders, who started her career in gaming back in 2005, has over 11 years under her belt as a digital pioneer. Reynders states that: "Since then (2005) the digital industry has been through a whirlwind of changes. Staying up-to-date with customer touchpoints and educating a constantly evolving industry, has been one of the biggest challenges when it comes to delivering the best digital strategy".
Reynders' experience is broad as she has established a deep understanding of most digital competencies such as search engine optimisation, Web development, digital media, social media, digital reputation management, and the newest kid on the block, marketing automation.
The driving factor behind EOH's digital strategies will focus on the often neglected user experience and user journeys, which will be at the core of our competencies. Reynders states: "Applying best practice user experience research methologies will give us solid insights and identify what the user truly needs from the brand, allowing us to drive business objectives based on client needs".
Glen Lumley, MD of EOH Digital, adds that: "This appointment has strengthened EOH's digital footprint on a national scale which will help us to better serve our customers, by helping them grow their businesses as well as drive their digital transformation journey."
Looking at 2017, EOH will be focusing on exciting rollouts of digital transformation with the users at the centre of this transformation journey. We will focus and invest heavily in user and customer experience research and mapping. We are armed and ready for what opportunities the digital space has to offer.
Interested in digital marketing? EOH in Cape Town is looking for digital interns in front-end development, social media, ideation and more. To join the ever growing team at EOH MC, e-mail Ann at ann.bachar@eoh.com for more or click here.
Share