Advanced Consumables Technologies (ACT), a member of the MB Technologies Group, has been appointed as a consumables distributor for Epson. ACT will supply the reseller channel with a full range of Epson consumables, assisting Epson SA and the Team Epson Resellers in targeting the new and exciting niche markets that have been identified.
A range of consumables is now available through ACT and are aimed at several markets including consumer, SOHO, commercial, graphics, photographic, large format and a special focus on colour laser consumables.
The distributorship adds significant value to ACT`s business. According to Laetitia van den Berg, Epson product manager at ACT, Epson`s market share is substantial and there is a definite strategy to the launch of the products.
"Initially, ACT will look at creating a stable base from where it could expand into its chosen strategic market segments. We believe it essential to provide a one-stop service with regard to this broad range of consumable products. Aside from having the correct products in stock at the right price, we will also identify opportunities in the market and help our partners take advantage through our business partner programme and the ACT Training Academy," says Van den Berg.
The Epson products fit the ACT strategy of providing solutions and products for the print solutions market through print output management, printer audits, consumables contract as well as the use of colour laser printing particularly in corporate marketing departments. The company has also identified speciality output media as a strategic focus through large format printing, the photography market - printing "fun" and printing memories.
One of the main advantages that ACT is able to bring to the table is that of experience. The company plans to leverage off its team of experienced staff, all of whom have extensive experience in consumables distribution, and the Epson products in particular.
"Experience is vital," says Van den Berg. "I have been selected to manage this area of the business and my experience with Epson hardware and consumables as well as Apple Macintosh definitely helps. This is important when one considers colour management and print output that both fit into the graphics and photographic market with Epson`s unique links and specialised media. It is largely the responsibility of the distributor to add more value to the reseller when considering print quality."
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