Epson is bullish about sub-Saharan Africa and has laid out plans to capture new markets in this region.
This is according to newly-elected Epson GM for southern Africa, Kelvin Reynolds. He says most major multinationals have been extremely cautious about the economic recession, and are downsizing.
“In contrast to this trend, Epson is showing confidence by increasing headcount and providing long-term commitment to the channel and end-users,” explains Reynolds. Epson is in the final process of increasing its headcount by 30%.
He says the printing solutions company is planning beyond the recession, and seeking new opportunities in Africa. “Epson is certainly growing and we have plans for further appointments down the line when it makes business sense.”
Beyond borders
On Reynolds's list of priorities this year will be to facilitate business in SA's neighbouring territories. “SA is the economic powerhouse in the African region and we've recognised opportunities to drive the channel into these emerging markets; I think we can look forward to improved financial results.”
network. The next three workshops will be introduced in 90 days' time.
Reynolds says total cost of ownership of IT equipment will be a key trend this year. “Printing is still a significant expenditure in any IT budget. Tough times have resulted in companies stressing the life cycle of their printers, and now they will be looking to replace their corporate hardware.”
Without revealing details, Reynolds adds that Epson will unveil new printing products in April or May; which he says will take Epson into new markets.
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