Europcar's Web site attracts more than 50 000 unique visitors a month and serves as the first point of contact for many of the car hire company's customers.
To ensure the site offers consumers the functionality they need, Gloo recently completed the first phase of a revamp of Europcar SA's Web site.
Martin Lydall, COO at Europcar SA, said the decision to overhaul the site was intended to make it easier to use, offering users richer functionality and making it more responsive to customer needs.
According to Gloo, the changes to the site included an improved user interface, a streamlined booking process and a scalable platform, featuring mapping technology and vehicle comparisons.
"The brief for the project was to take the corporate image and brand guidelines from the company's multinational franchisor and adapt them to the South African online market. In addition, we were tasked with creating a streamlined booking process that is tightly aligned with international best practices," said Paula Hulley, deputy MD at Gloo.
Furthermore, the digital agency had to integrate its solution with Europcar's existing application programming interface, backend systems and business processes, while consolidating various divisions into the site.
"Leading South African brands like Europcar understand that digital isn't just a marketing strategy, but also an enabler for their broader strategies," said Gloo CEO Pete Case.
"Because we understand the impact of technology on a business, Europcar strives to keep up with the latest trends in innovation and to continue delivering best-practice solutions," concluded Lydall, adding that the aim was to make car rental solutions personal, enjoyable and simple.
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