Europe*Star will beam images of Nelson Mandela`s 46664 concert from Cape Town to the rest of the world on Saturday, as part of a campaign that harnesses ICT in the fight against AIDS.
This week some of the biggest names in world entertainment jetted into Cape Town for the concert. These included Eurythmics singer Annie Lennox, Peter Gabriel, reggae star Jimmy Cliff and SA`s PJ Powers.
The SABC will use Europe*Star 1 for local distribution of the four-hour concert. A second feed on the same satellite will simultaneously be sent to Europe and made available on a rights-free basis for redistribution through affiliates of the European Broadcasting Union and Asian Broadcasting Union which have combined membership of more than 100 broadcasters.
Europe*Star will also provide the bandwidth for the later transmission of a three-hour edited video.
Roy Ingle, satellite owner Europe*Star`s regional director for Africa, says that when this concert was originally planned for last year, Europe*Star offered satellite capacity to Globecast, which is organising the video distribution from Cape Town.
Money raised at the concert will go to the Nelson Mandela Foundation`s campaign to combat HIV/AIDS. The concert, which will be broadcast internationally through the European Broadcasting Union, is part of the 46664 campaign. This campaign is harnessing the multimedia technologies of TV, radio, Webcast and SMS to raise awareness and generate income from around the world for the foundation`s fight against HIV/AIDS.
Share
