South African mobile entertainment company, Exactmobile, has signed a one-year exclusive mobile content deal with local rock band Just Jinger, to supply music tunes for its mobile subscribers.
Exactmobile subscribers can download Just Jinger`s unreleased single, which is the first time a single is being released locally as a mobile download before being made available in stores, says David Oosthuizen, Exactmobile director of operations.
"The band is recording its fifth album and has chosen to release the track 'Steady` as an exclusive Exactmobile true tone download," says Oosthuizen.
"We decided to team up with Exactmobile and make exclusive mobile content available for fans to download in order to help promote the band`s December tour and extend the band`s connection to its fans. It`s the first time the band has ever done something like this and we chose Exactmobile after seeing the success of their catalogue in the market," says Karl Hegelmann, Just Jinger tour manager.
"We`ve come up with some exciting concepts including two competitions and an SMS service to help determine the band`s set list during the December tour," says Hegelmann.
Fans can SMS "JJ" and a song title to 32545 to let the band know which songs they want to hear at the concerts over and above the news songs they will perform.
"The first competition will give four people the chance to spend a day on tour with the band and be a VIP at either their Johannesburg or Cape Town concerts. The second competition gives fans the opportunity to win personalised and autographed Just Jinger merchandise," says Oosthuizen.
The album will be released in April, says Oosthuizen, and all the mobile content will be exclusive to Exactmobile, including the other true tones from the new album.
Share
