Exinda increases presence across EMEA with appointment of new vice-president of sales

Exinda, a global provider of WAN optimisation and application performance management solutions, featuring Unified Performance Management, today announced the appointment of Adam Davison to Vice-President, Sales, for Europe, Middle East and Africa (EMEA) at Exinda. Davison will be responsible for driving Exinda's sales activities, building market presence via its network of distributors and resellers throughout.

"Exinda has significantly expanded its international capabilities to better serve our customers in key global markets," said Michael Sharma, Chief Executive Officer. "We are confident that Adam's extensive experience and proven understanding of the WAN optimisation landscape will help Exinda to achieve continued growth in EMEA. We are pleased to have Adam as part of the team that is bringing our Unified Performance Management approach to more organisations around the world."

Davison brings to Exinda more than 17 years of sales experience, including management and business development roles with networking companies, and has been successful in building markets, and maximizing sales in EMEA for international start-ups. Davison joins Exinda from Meraki, The Cloud Networking Company, where he successfully spearheaded their entry into the EMEA market. Prior to Meraki, Davison spent more than 10 years with Expand Networks, most recently as Corporate VP Sales and Marketing. Previously, Davison held sales management positions at leading networking firms, including Ericsson Enterprise and ACC.

"Exinda is recognised as the company to watch when it comes to advanced WAN optimisation technologies, and has been extremely successful in building relationships with key distributors, including Exclusive Networks, Avnet and VADition, as well as with telecommunications and managed service partners including Vodafone," said Adam Davison. "The company's Unified Performance Management strategy gives organisations the visibility and control they need to implement intelligent WAN optimisation strategies that not only improve performance of business-critical applications, and are aligned with the organisation's business strategies. I am excited to be part of the team that is bringing advanced WAN optimisation technologies and a fresh approach to addressing networking challenges to EMEA."