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Exstream Software partners with Blue Turtle Technologies in SA

Johannesburg, 16 Aug 2004

Exstream Software, Inc announced today an agreement with Blue Turtle Technologies of SA giving Blue Turtle distribution rights to the company`s products in SA.

Under the terms of the agreement, Blue Turtle will offer Dialogue, WebVerse, AFP Studio, and future Exstream products as part of its solution set for managing the challenges of today`s customer communications.

Exstream chose Blue Turtle because of its expertise in document and output management, and proven success in the banking, financial services, insurance and other key markets in SA. Blue Turtle expects to benefit by offering best-in-class document creation and personalisation software and integration services to its customers.

The agreement opens new opportunities for Blue Turtle to offer fully variable customised document solutions in response to market demand from customers in SA. Blue Turtle identified Dialogue as the premier software solution for effectively satisfying this requirement. Dialogue makes it possible for companies to create and deliver any kind of personalised communication from high-volume complex statements, to on demand direct marketing and fulfilment and correspondence generated interactively over the Internet. Its ease of use and robust features significantly shorten application development time so companies immediately benefit from up to 50% faster time to market, up to 80% reduced costs and improved customer retention.

"Exstream`s Dialogue is a software architecture which allows many people to work on the same application at once, all working independently of each other. Using an intuitive graphical interface, designers and business users can develop personalised documents and Web applications, create business rules and define production characteristics," says Martyn Healy, director of Blue Turtle Technologies.

"Leading international companies across a range of key markets are successfully using Dialogue to create all their personalised customer communications. We will collaborate closely with our customers in implementing Dialogue to deliver solutions that are uniquely tailored to their specific business needs."

"Through this agreement, we join Blue Turtle Technologies in its commitment to offer customers in SA solutions that are easy to use, quick to implement and provide the best in personalised document creation," said Steve Whitman, general manager of international sales and operations, Exstream Software.

"Exstream`s products expand Blue Turtle`s excellent integration capabilities and we are confident this agreement will benefit its customers in many ways."

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Blue Turtle Technologies

Blue Turtle Technologies provides solutions for optimising, enhancing and leveraging existing IT investment, and supporting the cost-effective delivery of new technologies initiatives. With experience from mainframe to desktop, Blue Turtle delivers solutions for the effective management of IT infrastructures employing innovative software products, backed by `best-practice` implementation services. Blue Turtle`s strategy leverages `best-in-class` software products brought together from leading international and South African software providers to deliver compelling and cost-effective technology management solutions to customers.

For more information, visit www.blueturtle.co.za.

Editorial contacts

Martyn Healy
Blue Turtle Technologies
(011) 267 6300
martynh@blueturtle.co.za