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Extreme Insight tour takes Business Objects around the world in 30 days

Company executives map out 81-city journey to introduce BusinessObjects XI
Johannesburg, 21 Jan 2005

The opportunity to learn how BusinessObjects XI can provide the timely and trusted information needed to succeed in today`s competitive business environment is coming to you. Today, Business Objects, the world`s leading provider of business intelligence (BI) solutions, announced an 81-city world tour to introduce BusinessObjects XI, the industry`s most integrated and advanced business intelligence platform.

The Extreme Insight World Tour begins 8 February in Paris and zigzags its way across the globe, with dozens of stops in all parts of the world, including Amsterdam, Beijing, Birmingham, Dublin, Edinburgh, Istanbul, Madrid, Milan, San Francisco, Sydney, Tel Aviv and Toronto.

Please go to www.businessobjects.com/insight to check for a tour stop nearest you. Those who attend one of the designated events will receive an extensive overview of the product, as well as a demonstration of the new break-through capabilities that will redefine the way organisations capture, share and use information. The Extreme Insight World Tour is co-sponsored by HP and Intel.

"The need for business intelligence is growing exponentially as companies realise they need complete transparency - or extreme insight - so they can make the best decisions for their business every day. If you are an IT professional or a businessperson looking to get more out of your corporate data, our world tour could easily be the most valuable event you attend all year," said Chris Caren, vice-president of corporate marketing for Business Objects.

"This is an opportunity to learn more about BusinessObjects XI and its proven, modern, service-oriented architecture that will put your organisation on the right path for its BI needs. We are very pleased that both HP and Intel, two of our strategic global alliances, have decided to co-sponsor the tour. We encourage everyone who has a business intelligence deployment in place, or is planning one in the future, to join us for this landmark event and learn more about where the future of business intelligence is headed today."

"As a co-sponsor of the Extreme Insight World Tour, HP is committed to delivering customers industry-leading solutions with BusinessObjects XI and HP infrastructure solutions that enable increased levels of business agility and performance for managing information," said Bruno Castejon, director of customer relationship management and business intelligence solution alliances, Technology Solutions Group at HP.

"We encourage business users and IT professionals to take advantage of the Extreme Insight World Tour and learn how Business Objects and HP are working together to provide solutions that meet their needs and put them on the path to building an adaptive enterprise."

"The combination of BusinessObjects XI and Intel architecture provides a very good business intelligence solution based on industry standards," said John Davies, Intel vice-president solutions. "The need for an intelligent enterprise, which adapts to the transforming environment continuously, is a key need to stay competitive. The Itanium processor family in the backend to Centrino Mobile technology on the go provide that competitive-edge for our customers."

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Business Objects

Business Objects is the world`s leading business intelligence (BI) software company. With more than 29 000 customers worldwide, including over 80% of the Fortune 500, Business Objects helps organisations gain better insight into their business, improve decision-making and optimise enterprise performance. The company`s business intelligence platform, BusinessObjects XI, offers the BI industry`s most advanced and complete platform for reporting, query and analysis, performance management and data integration. BusinessObjects XI includes Crystal Reports, the industry standard for enterprise reporting.

Business Objects has also built the industry`s strongest and most diverse partner community, with more than 3 000 partners worldwide. In addition, the company offers consulting and education services to help customers effectively deploy their business intelligence projects.

Business Objects has dual headquarters in San Jose, California, and Paris, France. The company`s stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.

Editorial contacts

Antoine Billon
Rumeur Publique
33 (0)1 55 74 52 05