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Fast fashion becomes reality for SA's fashion retailers

With world-renowned fashion retailer Zara now in South Africa, fast fashion is no longer an option for SA's leading clothing stores, but a necessity. Inditex, Zara's parent company, pioneered fast fashion, the concept of moving designs from catwalk to store in the fastest time possible.

The latest trends are designed and manufactured as quickly and cost-effectively as possible to allow consumers to enjoy the latest fashion trends at affordable prices.

With Zara now on our doorstep (the first store opened in Sandton City in November 2011), South African fashion retailers failing to adopt quick response methods to support fast fashion are sure to be left behind in the near future. Quick response is all about reducing time between design and production. Inditex has perfected this, enabling it to deliver new items to Zara stores twice a week!

This kind of fashion retail requires a change of thinking for South African retailers and cannot be achieved without sound technology to support and enable such effective design and production.

Sync, SA's leading software solution for the apparel industry, provides the perfect tool for companies wanting to adopt the change and improve overall efficiency. Sync is a fully integrated ERP software system and product life cycle management solution (PLM) designed specifically for the apparel and fashion industry.

The Sync business management system is designed to promote fast fashion by reducing lead times, streamlining business processes, increasing employee productivity and highlighting the critical path to ensure on-time delivery. Sync is currently being used by over 80 apparel businesses in SA, and is now affordable to all through the new government grant - the Clothing & Textiles Competitiveness Programme (CTCP). Sync qualifies for this grant based on it being designed to promote and support world-class manufacturing, and South African apparel businesses can apply for the grant to subsidise their Sync implementation.

Contact iSyncSolutions for more information (info@isyncsolutions.com or www.isyncsolutions.com).

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Wendy Booysen
Wendy Booysen
wendy@wendybooysen.com