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Fast forward to a wireless future

Johannesburg, 08 Jul 2005

Wireless networking promises cheap installation costs and freedom of movement in an office environment. But for it to be an effective business solution, wireless demands best-of-breed products combined with installation and maintenance expertise.

This is where Fast Forward Systems steps into the picture as a one-stop provider of high quality wireless ICT equipment and in-depth knowledge. The company`s wireless experts have identified a cluster of top brands that it is importing in order to pass on its purchasing power economies to the end-user.

Says Fast Forward MD Frank Claasen: "We generally provide Linksys, Senao and Mikrotik technologies to our clients. From experience we have found them to be the best in the wireless equipment arena at the moment."

These leading products have garnered an outstanding reputation in the marketplace, but Fast Forward is always on the look out for new innovations.

"There are so many manufacturers coming on to the market that top products can change on a month-to-month basis," notes Claasen. "There can always be something better and we constantly research the market to find the best products available."

Adds product manager Gerrie Delport: "That makes us different to other wireless providers - we find the best and we sell the best. Some manufacturers concentrate on one aspect of the wireless market and build units specifically for that area. We can cover a wider range of scenarios for our clients because we are not locked into any particular product set."

Fast Forward imports a full range of wireless networking products including access points, bridges, notebook cards, desktop cards, antennas, cabling, connectors and mast brackets. The company also supplies specialist wireless equipment to ISPs, as well as providing full backup support.

The convenience and cost-effectiveness of wireless networks is winning new converts every day and Fast Forward is positioned to respond rapidly to customer demands. The company offers an all-inclusive installation service that will have a new network up and running in no time.

Fast Forward has carefully selected its product range based on years of experience in the wireless world. As Delport notes, Fast Forward has chosen these products because they are stable, simple to configure and easy to maintain. Another plus is that each unit is multifunctional and can be used as an access point, a client bridge or as a repeater. And of course the best news is that they are relatively cheap while still maintaining robust quality levels.

But selling product alone is not enough for the Fast Forward crew, who believe in providing comprehensive backup support for their wares. "We are always available to our clients," says Claasen, who leads his team to long hours in the trenches to give clients full support any time they need it.

Wireless solutions throw up their own particular challenges, but the Fast Forward team are used to finding out-of-the-box ways to solve them. "We provide innovative technology products and solutions to small and medium-size businesses," Claasen explains.

"We can make any sort of client requirement a reality. We have had so many situations where clients want to do something out of the norm and we have always come up with innovative ways of meeting those needs."

The Fast Forward team have over 30 years` collective experience in the IT industry and are certified network technicians. These skills and experience enable them to examine each client`s requirements and come up with a best-fit solution - "something we know will work", says Claasen. "We tell them it`s not the cheapest option, but we know it will work and we will stake our reputation on it."

That level of commitment is vital to meet the challenges of today`s hi-tech world. Wireless networks are not without their problems, chief among them being interference and security - but Fast Forward is used to solving such issues.

Frequency issues are resolved by identifying the right kind of signal for an area while security is ensured with 128-bit encryption and administrator user names and passwords for each unit.

Fast Forward is a one-stop shop for businesses that need high-quality wireless network equipment backed up with expert support and client-centred staff. That`s a wining combination in anyone`s book. While many wireless distributors provide basic support, fine-tuning the equipment in a real-life environment and making sure it works is another matter.

As Claasen puts it: "The difference with us is that we distribute the equipment, install it and support it. We know our products very well. We configure and maintain a wireless network so that it`s not something you have to drive by yourself. Our biggest priority is our after-sales service - and that`s something our clients know they can rely on."

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