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Fifa counts on small numbers

Farzana Rasool
By Farzana Rasool, ITWeb IT in Government Editor.
Johannesburg, 07 Jun 2010

Fifa has released two additional ticketing products, totalling 53 000 tickets, to the general public today, but not through all of its sales channels.

The soccer governing body says “Partially Obstructed View Tickets” and “Premier Tickets” will be available only at the 11 official Fifa ticketing centres, and not via First National branches, Fifa.com, Shoprite/Checkers or the call centre.

There are about 15 000 “Partially Obstructed View Tickets” available and these will be sold at the price of a category four ticket, says Fifa. It also adds that all of these tickets are located close to the pitch.

The “Premier Tickets” are available due to some packages not being used. There are 38 000 of these tickets available, with prices ranging from R1 400 to R2 100. The premier tickets include lounge seats and complimentary beverages, but no catering or parking is included.

These new ticketing products do not include the final, semi-finals, opening game and the group matches of Bafana Bafana, says Fifa.

As we are experiencing a high last-minute demand for tickets in SA, it makes perfect sense to create those two additional ticketing products, as we have similarly done for previous Fifa World Cups,” explains Horst Schmidt, chairman of the Fifa Ticketing Sub-Committee.

No crash

“So far, we have 97% of the total of three million purchasable tickets sold to the general public (75% to SA residents),” says Fifa.

The governing body says it cannot confirm how many of the unsold tickets will be made available to locals. “It depends on further sales, it depends on who will proceed to the next round and if those respective teams use all the tickets reserved for their fans, also from media some tickets could come back, etc.”

It adds that since the start of the last ticketing phase, more than 530 000 tickets have been sold despite complications with the ticketing systems.

Fifa says the systems won't crash this time, as there are fewer tickets available compared to previous sales and the tickets will only be sold at the ticketing centres, not via all sales channels.

It says it is still observing the ticketing systems to discover the reason for previous crashes, but has to concentrate on tournament-related issues now. The only reason that it can give at this stage is the extensive demand that was placed on the system during the last crash on 28 May.

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