New media specialist FLUX has sponsored the construction of a Siemens Web site to promote the latest trends and techniques around supply chain management. The site will be used to create awareness and promote participation in the Supply Chain Summit, hosted by Siemens and co-hosted by Telkom Business, taking place in September.
FLUX pioneered the WebEasy online management solution, a product that allows for direct Web site content management and development. Through its successful solution implementation and support with Siemens SA, FLUX was brought in to add depth, precision and functionality to the overall project.
"We continuously look for ways to support our partners. Our speciality and core focus is Web site management and maintenance. As sponsors of the Supply Chain Summit Web site, our main concerns involved the functionality, content and look and feel of the site. We had to make the site attractive to potential visitors as well as informative - it does not help if you attract the traffic and leave it at that. We see this project as an investment and we are happy to promote what is a profoundly important aspect of business-to-business and business-to-consumer communication," explains FLUX MD Hendrik Minnie.
"A great deal of thought and consideration went into the look and feel of the site because it had to coincide and complement the overall market impression that Siemens SA has already established through its corporate ID. At the same time, the site is a service and we had to keep in mind the target audience and objectives. This project is ongoing and, with time, we envisage greater functionality being integrated into the site," adds Minnie.
The summit will focus on advice from leading industry experts as to how companies can best utilise tools to improve supply chain efficiencies and customer service levels. As a forum for the exchange of knowledge and experience in the SCM field, the event will provide practitioners with education around valuable supply chain management and best practices.
"We are very pleased to have FLUX on board this initiative. The summit is a very good opportunity for corporate houses that provide products and services around SCM to exhibit and we expect a powerful response from this market sector. The Web site is an instrumental aspect of our marketing strategy and FLUX has provided us with a straightforward solution that really adds value to the process. Aside from a neat, effective presentation, the site also features sufficient information about the event, the programme, sponsors, target market, details on speakers, exhibitors, registration and much more," explains Mignon Gilfillan, online marketing consultant at Siemens SA.
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FLUX is a well-established proudly South African new-media company specialising in Web site content management systems, electronic newsletters and Web site design for large and small businesses.
Established in 1998, FLUX continues with its strategy to enhance the value and business processes of its customers through the power of the Internet. With this in mind FLUX has positioned itself as a dynamic ally of companies wishing to take control of their new media initiatives. The company is focused towards the delivery of high-quality products in a short turnaround time.
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