Big four bank First National Bank (FNB) has leveraged its social media presence and the extensive popularity of the world's biggest social network, Facebook, to appeal to the online market.
The bank today unveiled its “eWallet Money Magnet” game on Facebook.
“This is a fun and interactive game designed to teach customers how to use FNB's eWallet,” says FNB. The game, set up to run as a competition from the beginning of July to the end of September, includes daily cash prizes and monthly iPad prizes for FNB customers taking part.
Yolande van Wyk, CEO of FNB eWallet Solutions, says the product is “cutting edge” and lends itself to the social media platform. “We have decided to use a medium that is fun, interactive and popular, to create awareness and also to educate consumers about the ease-of-use and convenience of eWallet.”
In order to play the game, participants need to “like” the FNB Facebook page and click on the eWallet Money Magnet tab.
There are currently more than 4.7 million active Facebook users in SA. FNB has the largest Facebook community, as far as SA's banking sector goes, with an average of 15 000 conversations on social media and over 100 000 Facebook users having “liked” the FNB Facebook page.
“Given current game trends and the increased popularity of gaming on Facebook, this is a move to leverage social media to drive education around product features and to enhance the brand experience for customers,” concludes Van Wyk.
The eWallet Money Magnet competition ends on 21 September.
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