Big four bank First National Bank (FNB) has leveraged its social media presence and the extensive popularity of the world's biggest social network, Facebook, to appeal to the online market.
The bank today unveiled its “eWallet Money Magnet” game on Facebook.
“This is a fun and interactive game designed to teach customers how to use FNB's eWallet,” says FNB. The game, set up to run as a competition from the beginning of July to the end of September, includes daily cash prizes and monthly iPad prizes for FNB customers taking part.
Yolande van Wyk, CEO of FNB eWallet Solutions, says the product is “cutting edge” and lends itself to the social media platform. “We have decided to use a medium that is fun, interactive and popular, to create awareness and also to educate consumers about the ease-of-use and convenience of eWallet.”
FNB explains: “The lead character in the game is 'eWallet Money Magnet', who has to master three levels of the game, set in Johannesburg, Cape Town and Durban. Participants have to navigate through all three cities as quickly as possible and collect as many credits as they can to add to their scores. The participant with the highest score at the end of each weekday will win R1 000, with the prize money paid into an eWallet. Every participant who plays the game is entered into a draw to win an iPad for that month.”
In order to play the game, participants need to “like” the FNB Facebook page and click on the eWallet Money Magnet tab.
There are currently more than 4.7 million active Facebook users in SA. FNB has the largest Facebook community, as far as SA's banking sector goes, with an average of 15 000 conversations on social media and over 100 000 Facebook users having “liked” the FNB Facebook page.
“Given current game trends and the increased popularity of gaming on Facebook, this is a move to leverage social media to drive education around product features and to enhance the brand experience for customers,” concludes Van Wyk.
The eWallet Money Magnet competition ends on 21 September.
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