As part of a major market refocus and restructuring, FrontRange Solutions, a subsidiary of JSE-listed Ixchange, is switching the product delivery and implementation function exclusively to its solution partner channel. In future, FrontRange Solutions will only provide business consultancy services directly to clients.
The new strategy was unveiled at the recent FrontRange Solutions` Solution Partners conference held in Los Angeles, attended by over 700 delegates from around the world, including South Africa.
"This marks a sea change in our approach to the end customer," says Stuart Russell, general manager of FrontRange Solutions." Although we will have a sales and marketing department, the FrontRange Solutions suite of products will only be available through our solution partners, leaving us free to concentrate on the value-add consultative process," he says.
"We can focus on our core business, which is developing software in conjunction with client needs and providing the best solution based upon a consultative process," says Russell.
Tapping into the expertise of all of its solution partners will enable FrontRange Solutions to leverage its market position by converging a wide range of skills into one offering.
"Our new strategy will allow each specialist to join forces with experts in other fields to provide a 360 degree solution," Russell says. "The end user stands to benefit when we are able to provide consultants, business analysts and technological specialists, all at once."
As part of the restructure, FrontRange Solutions will develop its support for its reseller channel through the creation of a training program which will ensure that all resellers will be able to function as consultants in conjunction with FrontRange Solutions itself.
"FrontRange Solutions` consultancy services will focus on providing the most suited solutions based on a detailed analysis of a client`s needs," Russell continues. "We will focus on a company, identify is priorities and issues, and then offer the most suited solution - sorting out one issue at time."
The change in focus for FrontRange will become effective immediately.
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FrontRange Solutions
FrontRange Solutions (formerly GoldMine Software Corp.) Founded in 1989, FrontRange Solutions is a leading provider of front office solutions to enable small to medium-sized organisations to buy, sell and support customers with Web-based applications designed for the New Economy. The company sells its products and services through a direct sales force, value-added resellers and other distribution partners.
FrontRange Solutions has its headquarters in Colorado Springs, Colo. For more information, visit www.frontrange.com.
Ixchange
Ixchange is a global software company focused on developing solutions which enable mid-sized companies to maximize and accelerate their customer value in the New Economy.
Ixchange`s FrontRange Solutions (formerly GoldMine Software Corporation) and Ability have established leadership positions in their respective markets for customer and service management solutions, and eCommerce fulfilment and inventory optimization solutions for the supply chain.
Ixchange`s incubator division focuses on accelerating new ventures in super-growth markets into fully-fledged divisions.
Ixchange listed on the Johannesburg Stock Exchange in 1997 and has offices in the USA, UK, France, Germany, Australia, New Zealand and South Africa.