The release of GoldMine 6.7 by FrontRange Solutions - the leading independent provider of service and customer relationship management (CRM) communication applications designed specifically for the small and medium enterprise (SME) and distributed enterprise markets - marks a collaboration between the company and its customers that has raised the bar on CRM solutions.
The new version of a product that is already a global award-winner is based on input from most of the 130 000 companies around the world that use FrontRange products.
As might be expected from a new version, GoldMine 6.7 offers an enhanced user experience and provides greater benefits from already rich functionality.
"More importantly," says FrontRange Solutions SA managing director, Tracey Newman, "it enables a much tighter integration between sales and marketing functions within an organisation.
"Consumers see over a million marketing and sales messages a year. That`s almost two messages every minute. Yet, over 70% of sales leads generated through these initiatives are never followed up.
"Our customers wanted tools to boost sales closure and, thereby, optimise the 10% to 30% of their budgets that they`re spending on marketing. Accordingly, we designed GoldMine 6.7 to ensure sales and marketing share not just information but responsibility for driving campaigns to positive sales conclusions.
"For instance, GoldMine`s new return on investment (ROI) metrics allow sales and marketing teams to forecast sales against marketing programmes and close sales as a result of these programmes.
"It also allows them to track and analyse customer responses to campaigns - enabling them to identify the most effective campaigns. This, together with the ROI metrics, positions sales teams to more effectively close a higher number of sales.
"In addition, most of our customers are growing companies. So they need customer relationship continuity that will carry them from small beginnings all the way through to becoming a distributed enterprise. By providing cradle to grave scalability, GoldMine 6.7 eliminates the cost and disruption of switching solutions as you grow."
In response to stated customer needs, GoldMine has also been expanded to provide greater interoperability with mobile solutions and support. Enhancements include advanced Palm PDA integration, enhanced API/integration tools, SMS/text messaging and softphone support.
Additional CRM choices and capabilities include record typing enhancements and query by example tools.
As a part of FrontRange Solutions`s strategic focus on developing an `ecosystem` of consolidated service and customer relationship management solutions, GoldMine 6.7 constitutes one of the modules in the upcoming FrontRange Sales, Marketing & Relationship Management product family.
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