Global Technology Business Intelligence (GBI), the Southern African representatives of international business intelligence solutions provider, Hyperion, has announced the availability of a comprehensive range of e-business solutions that support e-commerce, Internet marketing and Web site analysis.
Mark Williams, GBI MD says, "with the new millennium comes an increased drive to take the lead in Internet business. The global investment is huge and unless business`s can analyse their e-business initiatives and optimise them for improved performance, much of this investment is wasted."
Hyperion`s integrated suite of analytic applications consist of:
E-market analysis of the business`s on-line marketing programs.
Web site analysis gives a detailed view of the quality of the customer`s Web site experience as well as the technical effectiveness of the design.
E-commerce analysis looks at sales, the conversion of visitor to customer, analysis of products and the development of channels.
These applications are part of the Hyperion Analytic Platform. They feature open, scalable, cross-platform technologies and are deployable over intranets, extranets and the Internet.
Data from e-marketing systems, e-commerce transaction logs, clickstream data, Web advertising records, enterprise resource planning (ERP), customer relationship management (CRM) systems and enterprise data warehouses are combined and analysed to give a comprehensive picture of all e-business performance.
Key benefits are:
Optimisation of e-marketing programs through campaign analysis and planning.
Identify the effectiveness of spending on on-line advertising and electronic promotion.
Maximise the operational efficiency of Web sites and Web servers.
Improve the experience of Web site visitors.
Increase e-commerce sales by understanding customer behaviour and creating individualised offers targeted to specific customers.
Integrate key e-business performance metrics with enterprise performance management (EPM) systems.
Williams describes e-business analytics as being essential to all Internet driven initiatives. "This sort of investment must be underpinned by the ability to measure performance and identify and analyse opportunities and challenges. Guesswork is removed and the business is able to constantly measure, assess and realign the focus of these initiatives."
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