Global Technology Business Intelligence (GBI) has announced the local availability of Nasdaq-listed Accrue Software`s G2, its next-generation e-business analysis platform. Initial customers in the US include Dow Jones and Eastman Kodak.
"Accrue G2 is a highly scalable analysis platform that automates the data collection, analysis and reporting components necessary for successful e-business analysis," says Johan Cloete, CEO of GBI. "Initial benchmark tests indicate that it can manage billions of events a day, making it suitable for the most complex of e-businesses."
"Over the past 18 months, Accrue has acquired several powerful decision support technologies in its quest to provide increased breadth and depth of analysis for its largest and most demanding customers," says Guy Creese, research director of Internet Analytics at Aberdeen Group.
"The integration of these components into a single platform has resulted in a highly scalable analytic platform that can serve large and sophisticated e-businesses."
Accrue G2 is a comprehensive e-business analytic platform designed to provide companies in the publishing/media, multi-channel commerce, and financial services segments with deep insight into the relationships between website activity and business actions. Some of the key benefits include:
Rapid return on investment through immediate response to online customer behaviour;
High lifetime customer value through ongoing relationship management;
Sustainable depth of analysis and system responsiveness through growth of Web site volume and complexity; and
Configurable integration of Accrue G2 into existing production information systems. "There are many critical factors in e-business," says Cloete, "but the one which management needs to grasp as a matter of urgency is detailed, business-critical analytics. This is what Accrue G2 has been designed to provide."
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