AdvanceNet today announced that Glenrand MIB Benefit Services, specialising in the financial and investment advisory, employee benefits and healthcare consultancy markets, has selected PivotaleRelationship 2000 (eBRM) as part of a strategic move to utilise technology to assist in strengthening and enhancing customer relationships.
Glenrand MIB Benefit Services acknowledges that maintaining and deepening customer relationships is the key differentiator for future success.
As a result they required a CRM solution that would be able to accommodate workflow requirements and contain the flexibility to satisfy a complex business environment.
"The philosophy of the company implementing the solution was very important for us. AdvanceNet demonstrated a history of successful CRM implementations along with the added commitment of using the product comprehensively themselves," says Corrie Verburg, Financial Director for Glenrand MIB Benefit Services.
Chris Hare, Account Manager of AdvanceNet and Corrie Verburg, agreed that Pivotal eRelationship Workflow features and customisability would be strategic in providing Glenrand MIB with a detailed perspective on its client base; build on customer loyalty and enable them to take a pro-active customer view when interacting with clients.
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Pivotal enables entrepreneurial companies to implement business solutions that span marketing, sales, service and support by optimising business processes, to gain customer acquisition, loyalty and revenue. AdvanceNet was appointed the Alliance Partner for sub-Saharan Africa for Pivotal`s Customer Relationship products in 1999. AdvanceNet implemented the first Pivotal eRelationship site in SA. Pivotal currently has more than 1 400 customers worldwide, and is represented in more than 35 countries.
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