International events platform Global Leaders, in association with SAS Institute South Africa, the leader in business intelligence, will bring world-renowned business strategist Professor CK Prahalad to South Africa in March 2007.
"The Global Leaders platform strongly mirrors the ethos we hold to at SAS," says Val Moodley, Product and Marketing Manager at SAS South Africa.
"SAS believes in giving people the Power to Know by converting piles of data into useful information. In the same light, Global Leaders gives business leaders from around the world the power of information through its events with speakers who are thought leaders in business across the world."
Prahalad is the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at the University of Michigan Ross School of Business, as well as a renowned author.
His current work focuses primarily on the emerging market and innovative business models that will help the world to end poverty. Prahalad was named by BusinessWeek as 'the most influential thinker on business strategy today', and was also recently placed third on Suntop Media's 2005 "Thinkers 50" list, just behind Harvard strategy specialist, Michael Porter, and Microsoft founder, Bill Gates.
Professor Prahalad will present Profitable Strategies for Developing New Markets live and in person at Gallagher Estate in Midrand, Johannesburg on 27 March. He will provide delegates with entirely new, effective and innovative ways of conducting business relevant to emerging economies. South Africa's estimated 18 million poor living on less than R10 a day comprise a significant economic opportunity. African leaders will be able to hear first-hand how they can successfully create a new market and harness The Bottom of the Pyramid for growth and profitability.
Prahalad claims that poor nations are incubating new business models and innovative uses of technology that will begin to transform entire global industries within the next decade, whether they are in the financial sector or telecom services, through to healthcare and engineering. This change will be accelerated by globalisation, outsourcing, the Internet and the spread of cheap wireless telecom. In contrast, few Western corporations are truly using these tools to their full extent, which will put them in danger of being swamped by a new breed of cross-border companies currently operating outside their radar.
Don't miss this chance to learn about new market opportunities and the dynamics required to create new markets. For information on how to book your seat or for customer group discounts, contact Jennifer Meyer at SAS on (011) 714 3400 or e-mail zafevents@zaf.sas.com.
Don't forget to visit www.globalleadersevents.com/prahalad.
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In 2006, the team held 16 public events in six countries, with speakers including: Robert Kaplan, Philip Kotler, Martin Lindstrom, Tom Peters, Carly Fiorina, Ken Blanchard, Michael Porter, Deepak Chopra, Dave Ulrich and Rudy Giuiliani.
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