GoldMine Software, a developer of sales and marketing and service and support software for managing customer relationships, and part of the JSE-listed Ixchange group, has implemented a new strategic alliance and product integration programme between GoldMine 4.0 Standard Edition and BusinessWorks, a small business financial solution from Sage Software. The BusinessWorks/GoldMine Link allows users to integrate data in both programs, avoiding the need to re-key critical business data, minimising billing errors and increasing overall productivity.
"GoldMine users can now integrate their front office and back office technologies to better manage their customer relationships," says Edwin Gear, director of GoldMine SA. "The BusinessWorks/GoldMine Link will allow the marketing, sales and accounting departments to work as a team to track every aspect of customer development from prospecting to payment." The strategic alliance and product integration between the two software developers allows them to target small- to medium-sized businesses that require a business solution that encompasses sales, marketing, customer service and accounting.
The link will allow users to access many BusinessWorks options directly from the GoldMine menus and easily key-in, convert and view BusinessWorks quotes, sales orders and invoices without having to exit GoldMine. Additionally, the "smart synchronisation" built into the link can eliminate the need to re-key important business information found in either application.
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