GoldMine was among the first customer relationship management (CRM) programs that gained popularity in the early 1990s in South Africa. It was the dominant player in the CRM market back then and this still shows by the number of customers that use GoldMine CRM in South Africa. The term CRM was a buzzword but because of a lack of understanding around CRM and a lot of failed CRM projects, it got a bad name.
FrontRange, the developers behind GoldMine, have a strong partner channel which delivers value-added services to the customer. Our partners have over 50 years combined experience in not just GoldMine but CRM in general. They have seen the pitfalls and successes of countless CRM implementations and are in a unique position to not only install and implement GoldMine, but also to advise the customer on the best way to reap the benefits of a CRM solution. This knowledge is invaluable as it can save the customer weeks, if not months, of frustration in implementing a CRM strategy.
GoldMine, once deployed properly, becomes the backbone of a company. Where often Outlook used to be the first program an employee opened at the beginning of the day, now GoldMine is the first to be launched. And with good reason, because it is where all communication, calendar and customer history is stored. It's one place that tells users all they need to know about a prospect or customer. Because the system is configurable, businesses are assured that their investment is sound; all their customisations will survive upgrades. Gone are the days where users needed to call in a developer to add an extra field or extra value to the drop-down list of a field. With GoldMine, the power is in the user's hands.
Is your business struggling to keep tabs on its national client base and employees across the country? GoldMine is able to take care of the distributed enterprise via automatic synchronisation between two servers. If it's a few sales reps on the road that need access to the CRM system, GoldMine Mobile, which works on BlackBerry cellphones, is the answer. With so many options as to the method of access, the business can continue to work as it used to. GoldMine will fit in with your business; not the other way around.
Do you want to learn more or are you interested in a demonstration? E-mail Dean at dean.lepere@frontrange.com
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FrontRange Solutions
FrontRange Solutions develops software and services that growing mid-size firms and distributed enterprises rely on every day to build great customer relationships and deliver high-quality customer service. The company applies a unique combination of innovation and automation with a standards-based approach to simplify core business processes, including: IT service management; customer relationship and sales force management; and PC lifecycle management. More than 150 000 of the world's best-known brands use FrontRange offerings to quickly improve their interactions with external and internal clients and achieve better business results. For more information, call 800.776.7889 or visit http://www.frontrange.com
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