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Goodwill Industries applies HEAT to increase per-analyst call volumes and lower resolution times

World's largest non-profit provider of education, training, and career services for people with disadvantages scores high marks in a customer satisfaction survey.
By FrontRange
Johannesburg, 13 Jul 2007

Every 57 seconds, each business day, Goodwill Industries places someone in a job. It's one of the world's largest non-profit providers of education, training, and career services for people with disadvantages.

Goodwill Industries, of Southeastern Wisconsin and Metropolitan Chicago, besides being the largest Goodwill organisation on the continent, with 22 retail stores across the region and 4 000 people employed across a wide range of jobs such as packaging, assembly, laundry and food service, also ranks as one of the most efficient.

For three consecutive years, it has received a 4-star rating out of four stars from Charity Navigator, America's largest independent evaluator of charities in terms of fiscal efficiency. Of 5 131 charities evaluated by their peers, only 7.9% have received at least three consecutive 4-star evaluations.

The IT department at Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago provides technology support to about 1 000 network users across 45 sites. The team troubleshoots everything from office software and retail cash registers to Goodwill staff trying to order food online at a navy base.

"Our official mission is to provide reliable, efficient, and cost-effective information technology services to support operations throughout Goodwill," said Cindee Malczewski, Support Services Project Manager. "Our staff is very much aware that we are a part of a greater mission to help our communities and our society. Our role is to provide the technology and the support the different business units need to operate effectively and efficiently."

Until 2003, Support Services tracked IT work orders in a very basic IT support application. With its end-user base growing continuously, the team found it hard to process requests in a timely manner, and track and measure activities. The department needed more automated capabilities to increase the number of calls each analyst handles. Out of four solutions the team evaluated, HEAT Service & Support from FrontRange Solutions proved to be the most feature-rich application, as well as the most adaptable to Goodwill's needs.

"We liked the look and feel of HEAT, but more importantly, we saw how it could easily be configured to meet our changing needs," Malczewski said. "We also felt it would be an excellent tool for process improvement, a key corporate goal for Goodwill."

With HEAT software in place, Goodwill improved both incident and problem management. The knowledge bases empower analysts to resolve more issues on the first call, and to shorten call times. Comparing the first quarter that Goodwill implemented HEAT, Q1 2003, to Q1 2007, the team reduced average resolution times from 1.36 days to 0.62 days. "It's faster to process calls and resolve problems upfront with the same staff because we can easily search and find the answers we need," Malczewski said.

In that same time-frame, the number of work orders increased by 77%. However, the staff only grew 18%, from 17 to 20 members. Each staff member now handles 149 work orders on average, compared to 99 per quarter before - an improvement of 50%. Ultimately, that means the IT team does its part to keep Goodwill's outstanding efficiency ratings and customer service high.

"Our IT department has made great strides in the quality and quantity of support we provide since implementing HEAT," she said. "In our most recent survey, 93% of our end-users reported they were either satisfied or extremely satisfied with the quality of work our IT department does for them."

As expected, Goodwill found HEAT exceptionally simple to configure to its changing needs. The team tailors HEAT as it identifies specific process improvement objectives. "We have so much control with HEAT," Malczewski said. "With a lot of canned software, you can't do this or that. I can make HEAT do just about anything I want it to do. The process is very easy; actually, I would even call it fun."

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FrontRange Solutions

FrontRange Solutions develops award-winning software and solutions used by more than 130 000 companies and over 1.7 million seats worldwide to manage a wide variety of business relationships and provide exceptional service. FrontRange product families are designed to optimise customer investment by its interoperability, specifically for small-to-medium-enterprise (SME) and distributed enterprise organizations.

Solution families are defined by three customer-centric market areas: Customer relationship management (CRM) including GoldMine; IT service management including the HEAT, ITSM and Infrastructure Management product lines; and voice, which integrates IP business phone systems, IP telephony and advanced contact centre software solutions, improving customer relations cost-effectively. This comprehensive product set provides a unique customer service and support scenario, unrivalled in the market today.

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