The fourth Digify ZA, a digital boot camp run by youth agency Livity Africa for 18- to 25-year-olds, will start in May. Applications are now open and will close on 27 April.
The boot camp is backed by Google and IAB SA, and takes place over three months in Johannesburg. All three of the previous groups saw 100% of graduates being placed afterwards in paid jobs or internships within the South African digital industry.
Owethu Makhathini graduated from Digify ZA last November and currently works for Retroviral. "Digify encouraged us to explore our ideas and test our creativity by putting us in the same room as industry leaders. I have been using the tools and insights gained from Digify at my new job and I am so much better for it," says Makhathini.
Livity Africa MD Gavin Weale says: "What is really unique about this boot camp is our strong links with leaders in the digital industry. Digify is just the stepping stone these talented young people need to start their careers in the rapidly-growing digital industry.
"So far, Digify has directly connected leading brands and agencies like Native VML, Retroviral, FoxP2, Casson Media, Aqua Agency, iClinic, MTN, Vicinity Media, Hitch Digital, Publicis Machine and the African Leadership Academy with next-generation digital talent."
Google South Africa country marketing manager Elizma Nolte says: "Google is funding the initiative as well as providing Google experts to ensure the young people receive up-to-date training with Search, AdWords, Analytics and YouTube. Initiatives like Digify are crucial for ensuring we have a pipeline of diverse young talent to sustain South Africa's ever-growing digital industry," says Nolte.
"As well as learning technical and professional skills, Digifyers have the opportunity to work on real briefs from brands and agencies, equipping them with relevant skills to start their careers in an agency or brand environment. Previous participants have created campaign ideas for Red Bull, Kit Kat, Nescaf'e, MTN, Nandos and Mountain Dew, British Council, Red Marketing, SEO Tips Spot, Sandton City, Chilladiddo and Shanduka," adds Weale.
More information on applications can be found at www.digifyza.co.za.
Agencies or brands that would like to place Digify graduates, or submit a real brief to the team, can contact Hlengiwe Simelane at hlengiwe@livityafrica.com or (011) 028-7487.
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