Google+ readies brand pages

NETT.

Christian Oestlien, lead product manager for social advertising at Google, told Ad Age last week that thousands of businesses had registered interest in participating in the test group since applications were opened last Tuesday.

Oestlien confirmed that brands such as MTV, Ford and tech blog Mashable had already established pages using the service, and would be included in the test.

Google has set up an application page where firms can apply to become part of Google's initial test phase for business pages, according to Ad Age Digital.

Most likely, Google's forthcoming branded accounts will be somewhat similar to Facebook's company pages, which have become the dominant and driving force behind that social network's advertising revenue.