The SA Electronic Billing Exchange (SAEBEX) says its inclusion in a trade mission to the UK, led by Trade and Industry Minister Alec Erwin indicates government's recognition of the importance of promoting SA's electronic marketplace.
SAEBEX is an electronic and mobile billing solutions service provider that delivers electronic billing presentation and payment solutions as an outsourced service and offers customised software development and product integration.
It is one of 11 companies in the information technology sector to accompany Erwin on a trade mission to the UK from 11 to 14 June, which aims to strengthen existing bilateral economic ties and to establish links between companies in SA and the UK.
The mission has been organised in conjunction with President Thabo Mbeki's state visit to the UK during the same week.
"We are very pleased to have been invited to participate in this delegation, and our inclusion sends an important message about the SA government's recognition of the importance of growing SA's electronic marketplace, as well as the clear export potential of SAEBEX's financial services products," says SAEBEX CEO Anthony Robinson.
The trade mission's participants will take part in one-on-one meetings with companies interested in forging joint ventures and extensive sector briefings by trade and industry experts in Ireland and Great Britain.
Sixty-three companies from across six sectors: information and communication technology, tourism, clothing and textiles, automotive and metals, agri-processing, and chemicals and pharmaceuticals are participating in the mission.
With the fifth-largest market in the world and the third largest in the European Union after Germany and France, UK market penetration is an obvious growth strategy for leading South African IT companies, says Robinson.
With over 80% of UK businesses have Internet access, the use of customer-facing e-commerce applications is high, and the outsourcing IT requirements is well established.
"SAEBEX's clear competitive advantage is the combination of exemplary software development skills and low-cost structures," he says. "Besides, I don't remember ever working with a company in the UK in which senior management are not open to spending more time in Cape Town."
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