Hypercom Corporation has introduced a comprehensive Internet-based retail countertop commerce and information system. Dubbed ePOS-infocommerce or ePic, the industry's first Internet enabled POS payment terminal and server system enables merchants to support a range of Internet based functions via Hypercom ICE series touch screen terminals.
Distributed in South Africa by Grintek Telecom, Hypercom's ePic also enables merchants to set up centrally hosted web stores and operate them via the terminal. EPic supports e-mail, on-screen advertising, interactive electronic coupons, interactive loyalty, electronic receipt capture, branding programs, and e-commerce -- in addition to traditional secure payment processing functions.
"Until now the substantial benefits offered by the Internet have not been realised by the majority of merchants. It has simply been too costly, too inconvenient and indeed, often not practical for many merchants to get involved with Internet based selling and promotional programs. Most importantly, virtual commerce has been all too foreign to most retailers," says Johan Liebenburg, e-Commerce Manager at Grintek Telecom
"Hypercom's ePic uses the familiar, ubiquitous POS payment terminal to bring the benefits of the Net to the merchant. EPic also bridges the gap between brick and mortar retail and the virtual storefront," says George Wallner, president and CEO, Hypercom Corporation.
The End of 'Little Grey Boxes'
"With ePOS-infocommerce, Hypercom transforms the little card-swipe 'grey box' into a networked, screen-based customer-activated platform. EPic makes possible not only secure and fast card payments but also transforms the card payment device into a platform for merchants to deliver valuable information to shoppers, whether in the physical store, in the virtual store, or in the broader Internet commerce community.
"With ePic, the terminal essentially becomes a narrowcast consumer channel that accepts payments.
"Most importantly, ePic will expose non-Internet users to Internet content, and thus expand the reach of the Internet into an entirely new domain, to a consumer market segment that may not get on the net for years to come," added Wallner.
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