Local online classified advertisement group Gumtree has launched an app update that includes instant messaging functionality, to allow buyers and sellers to ask questions and/or reply immediately.
The company says the app is perfect for those who want to buy and sell quickly and easily. Notifications are received every time a prospective buyer sends a query, it adds.
The new feature was inspired by users who requested this functionality because they wanted more immediate contact on the platform, says Gumtree.
"Our users are primarily mobile, and are used to instant messaging with their peers - this fits in perfectly with their lifestyles and preferences," says Claire Cobbledick, head of marketing for Gumtree SA. "We always closely monitor our customers' feedback to make sure we're providing them with what they need."
Cobbledick says with messaging integrated into the app, the process of buying and selling on Gumtree will be quicker. "Sellers can sell much faster, since they are able to answer queries immediately. Buyers can ask questions and expect to receive a faster response."
Gumtree's message centre indiscriminately receives comments from any platform - desktop, mobile - or from any other app user. In addition, the app sends a push notification to the user every time a new message is received. E-mails on the platform will be masked to protect users' identities, it concludes.
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