Medium and small businesses can use HansaWorld business solutions software to easily create Web sites and online shops that are seamlessly integrated into their financial and stock tracking systems, says country manager Kevin Clarke.
"HansaWorld is built on the idea that everything you need to run your business, from accounting functions through customer contacts and e-mail to stock management, should be available in one system," says Clarke.
"Our recently upgraded Web shop module now enables our customers to build any Web page they want, right within their main business software, without any need for specialised knowledge."
A Web shop that enables customers to buy online can be built and maintained just as easily, says Clarke. "The beauty of an integrated system is that you never need to synchronise information," he says.
"Your Web shop is part of the same system as your stock management, so availability is always accurate. In the same way businesses can offer easy order tracking, or make sure that customers who have special pricing get the same offers, regardless of whether they're ordering over the phone, on the Web or in person."
Clarke says one of the most popular features of HansaWorld's content management system in South Africa is its excellent support for multiple languages. "There's no need to create separate Web sites in each language you want," he says.
"You can use exactly the same framework, then simply translate as many of the database records as you want into another language, usually Afrikaans. It's very easy to set up and to maintain."
South African businesses have been slow to move onto the Web in recent years, but the trend is accelerating, says Clarke. "Everybody knew they needed to do it but a lot of companies were putting it off," he says.
"Now there's a real sense of urgency to get online, especially as it can be a big factor in reducing costs and improving your margins."
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