Generally speaking, most would agree there is a lack of creativity in the IT industry when it comes to marketing. With all the bland branding and stock photos that seems to be a global trend among IT companies, one can almost certainly say IT companies focus very little of their time on marketing.
Highland Rental Finance has recognised the opportunity for a very specific product offering in this niche market and is proud to introduce Highland Strategic Marketing.
“I have a desire to create the exceptional. I love the perfect creative concept and strive towards flawless strategies. Here at Highland I am set to achieve my goals and have been given the opportunity to pursue my passion through the creation of Highland Strategic Marketing, a division of Highland Rental Finance,” says Nic Muhl, Marketing Manager of Highland Strategic Marketing.
Highland Strategic Marketing will perform in the niche comprising of IT companies looking to add value to their consumer through a series of complementary marketing exercises and related communication tools. Highland has kicked off offering this service to its ICT partners.
Highland Strategic Marketing offers customised marketing strategies, including strategic branding, advertising and the development and implementation of basic marketing communication tools (newsletters, press releases, etc) as well as marketing research.
“All our packages have been designed to suit the creative needs of our clients and are specifically adapted and focused for the IT industry.
“Through this unique offering, I look forward to using Highland Strategic Marketing as the name set to enhance South Africa's IT industry,” says Muhl.
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